Society places a lot of emphasis on beauty. Unfortunately, although we say “beauty is only skin deep” that is the depth that much of the population focuses on. Of course, it is quite true that for each society, the concept of beauty is quite different. In some cultures, having long ear lobes is considered beautiful, while in others, having dark skin is. Many Americans covet dark skin and go to tanning parlors, at high cost, to obtain it. At the same time, in India, people spend tons on whitening creams and bleaches. Although there are dozens of articles proving that these creams do nothing, the sale of “whiteners” has not gone down. And it won’t until the society, as a whole, changes its perception of beauty.